The visit, organised in conjunction with Shannon Development and Fáilte Ireland, included an Irish music lesson at Glór in Ennis; a cookery lesson with Rita Meade at Berry Lodge in Milltown Malbay; a stop at the Cliffs of Moher and an evening at the world-famous Matchmaker Festival in Lisdoonvarna as well as a meeting with matchmaker Willie Daly.

The group also enjoyed an evening at the Bunratty Castle banquet.  
“Belgium is an important market for tourism to the island of Ireland, last year delivering over 80,000 visitors. Media visits such as these are extremely important in terms of helping to spread the good news about Ireland to potential Belgian holidaymakers,” said Danielle Neyts, Tourism Ireland Belgium. 
“This visit will result in extensive and positive publicity for the Shannon region across a range of different publications throughout Belgium. Tourism Ireland has a very extensive range of promotional initiatives under way in Belgium and across mainland Europe in general this year, to promote holidays to the Shannon Region and the rest of the island of Ireland,” she added. 
John King, Heritage & Tourism Director, Shannon Development, also welcomed the initiative to promote tourism in the Mid-West.

“Shannon Development is delighted to have worked with Tourism Ireland and Fáilte Ireland, to ensure the success of this Belgian press group visit to the Shannon Region. With Ryanair’s twice weekly service from Charleroi to Shannon Airport, it is vital that we maximise the route’s potential to bring additional visitors to our region. We are confident that the high calibre of Belgian publications represented on this trip will ensure just this,” Mr King said.

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