A KILMALLOCK woman has survived the first sacking on TV3’s homegrown version of the BBC cult favourite ‘The Apprentice’.

The programme began its first series on Irish television on Monday night and according to many television critics the show is already a winner.

32-year old Brenda Shanahan who is a bridal shop owner performed well on the first show.

“What is my worst quality? I’m stubborn, I think my point of view is always the right one,” she told the TV3 programme makers.

Ms Shanahan is a former acrobatic gymnast, holding county, national and international medals.

The mother of one grew up in Galway and following a brief stint in the Athlone RTC began her working life as a hotel receptionist in Galway.

Within three years she moved to Dublin and was employed by a major mobile phone operator, working her way up from receptionist to business account manager and on to business development executive.

Eventually she decided to turn her back on the corporate world and opened a bridal shop in Charleville near her home in Kilmallock, Co Limerick.

The self-made, rags to riches millionaire, Bill Cullen, will challenge the aspiring tycoons as they compete in the toughest challenge of their lives. 
The 14 candidates hungry for success were short-listed from applicants all over the country for the show.

They each have also left successful careers behind in the hope that they will be the one chosen by Mr Cullen.

The winning contestant will win a 12-month contract working alongside the Dublin business mogul with a package worth €100,000.

Bill’s trusted aides on the show are his partner and business associate Jackie Lavin and Brian Purcell. 
Each week candidates will be tasked with real challenges set by leading Irish brands.

At the end of every week they will go before Mr Cullen and learn their fate–whether or not they will hear those inimitable words ’You’re Fired!’

“The Apprentice” brings an exciting opportunity to budding Irish achievers. As a hands-on operate with various business activities I will give the winner an exceptional grinding in how to win in the tough environment of our current economic situation - and our morning meetings start at 6.30 am. That’s a fact,” said Mr Cullen.

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