| A 'brand name' change for Shell and Statoil stations |
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| Written by Staff Reporter | |
| Wednesday, 05 March 2008 | |
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Prepare to see brand name and styling changes at Shell and Statoil filling stations across the country over the coming months, as Topaz, the owners of the business has announced a €50 million investment and expansion programme to create major new brand in fuels and retail business 350 Shell and Statoil stations and 100 convenience stores to be rebranded as Topaz. The company, which is one of Ireland's largest privately owned companies, has a turnover of over €3.5 billion a year and has more than 1.5 million customer transactions each week. Set up just three years ago, the company bought the Irish retail and commercial fuels businesses of Shell and Statoil in 2005 and 2006 respectively. It is the largest fuels business in the country. The new Topaz brand will replace the Shell and Statoil brands in the Irish retail and commercial fuels market. It will be applied over the coming weeks across the company's network including:
The event marks a key milestone in the merger of the former Shell and Statoil retail fuels businesses in Ireland and will herald the withdrawal of both these international brands from the Irish forecourt. Shell Ireland was first set up 106 years ago, and the predecessor of Statoil (BP) set up in Ireland in 1924. |
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