| BMW considers a new ‘green’ brand |
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| Written by Staff Reporter | |
| Wednesday, 20 February 2008 | |
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BMW is considering plans to launch an exclusively green car brand in addition to its BMW, Mini and Rolls-Royce businesses. It is suggested that new US fuel economy standards are hitting the carmaker so hard it may be forced to create a fourth brand to sell environmentally-friendly cars. The new business would sell vehicles of a kind considered too extreme to sit comfortably within the company’s existing ranges. |
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