The BMW strategy, known as BMW EfficientDynamics, means that from July 2008 Irish customers buying a new BMW or MINI can expect to make significant savings when the new Vehicle Registration Tax (VRT) system comes into effect.

BMW's 520d model will drop in price by €8,193 following the VRT changes in July next.

Of the standard/entry level transmissions on the 253 BMW models, BMw reports that 172 models will fall in price, or 68% of the range. Of the 13 MINI models 9 fall in price, or 69%.

Under the banner EfficientDynamics BMW vehicles employ a range technologies such as Brake Energy Regeneration, Auto Start-Stop and Electric Power Steering to help cut fuel bills and emissions. An optimum gearshift change indicator is included to encourage economical motoring. These innovations are in addition to high-precision direct injection engines on some models that further aid engine performance. Instead of producing one-off models or the odd concept car BMW has introduced EfficientDynamics across almost all of its range in 2007.

In Europe, around 40% of new vehicles, or 22 models manufactured by the BMW Group have a maximum emission of 140g CO2/km for model year 2008. This clearly sets BMW apart from the competition which has only been marketing individual fuel-efficient models to date. The BMW Group is on target to meet its commitment to reduce the CO2 emissions of the combined fleet by 30% by the end of 2008 compared to 1995 figures.

Judges of the World Car of the Year Awards praised BMW and its 118d for offering buyers a model with a range of innovative technologies that reduce fuel consumption and cut CO2 emissions as standard. The three- and five-door BMW 118d record an impressive 4.5l/100km on the combined cycle with CO2 emissions of just 119g/km - putting it into the A band for VRT. The BMW 118d now costs €29,192, compared with €34,600 under the outgoing VRT system.

A full price is attached.

The following examples highlight the difference in prices between the new taxation structure and the outgoing VRT system.

Some sample prices from July 1 2008:

• 318i ES Saloon, 2.0-litre petrol: new price €36,366, (reduction of €4,484); 142 CO2 g/km, Band C
• 318d ES Saloon, 2.0-litre diesel: new price €28,206, (reduction of €6,594); 123 CO2 g/km, Band B
• 320d ES Saloon, 2.0-litre diesel: new price €40,935, (reduction of €7,065); 128 CO2 g/km, Band B
• 520d SE Saloon, 2.0-litre diesel: new price €45,057 (reduction of €8,193); 136 CO2 g/km, Band B

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