| Chevrolet could rival Opel for Euro volume |
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| Written by Staff Reporter | |
| Wednesday, 12 March 2008 | |
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Chevrolet could be as big as Opel/Vauxhall in Europe, believes GM Europe sales and marketing vice-president Jonathan Browning. And trebling last year's European sales of 450,000 is a realistic ambition, he said.
Growth for the Chevrolet brand would be driven by the booming central and eastern European market, where Chevrolet, as a low-cost brand, has a strong appeal. Bizarrely, the iconic American brand has found favour in Russia, now the largest European market for Chevrolet – largely thanks to the 55,000 Chevrolet Niva SUVs built in GM's joint venture with AvtoVAZ.
Lada-maker AvtoVAZ last week finalised its new JV with Renault, but Browning said this deal would not spell the end of the seven-year-old GM venture. “I don't see any reason to do anything different,” he said. Chevrolet achieved a 7% stake of the fast-growing Russian market last year – way ahead of its European average of around 1%. A range of Chevrolet and Opel models will be built in Russia from late 2008 when a new CKD assembly plant near St Petersburg comes on line. |
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