Chrysler re-establishes itself - Limerick Independent News

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Chrysler re-establishes itself

Written by Michael Moroney

Wednesday, 10 October 2007

Chrysler Group is getting down to the business of re-establishing itself as an independent manufacturer, following its acquisition by private equity firm Cerberus.

And it’s a leaner, more agile business now, says Thomas Hausch, Chrysler’s recently-appointed vice-president of international sales.

There are the two core advantages of Chrysler’s new independent status, Hausch said: faster decisions, and greater freedom compared to a public company.

At Frankfurt, several new models were unveiled, notably an all-new Jeep Cherokee, the new Chrysler Grand Voyager first seen at Detroit in January, and the new Dodge Journey crossover. Hausch maintains that Cerberus is in for the long haul.

“Our investors are looking for asset growth and value growth, and that is a long-term exercise,” he said.

“Selling the company back to another OEM car company is not the plan.” A more likely outcome would be a stock market IPO, he said.

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