Land Rover has unveiled a vision of its future with the world debut of the LRX concept, a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values.  

Land Rover has unveiled its new LRX concept 4x4 which reflects a moved towards coupe 4x4’s with lower fuel emission levels for the future.

As the company prepares to celebrate its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability focussed technologies, claims to address the needs of a changing world.

The LRX is described as a cross-coupé, and dramatically extends the scope of what Land Rover stands for.

Though smaller than Freelander 2 / LR2, the LRX is conceived as a premium car, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of a 4x4 and the visual presence of a larger vehicle, but in a more compact package.

Its compact size is one of its greatest assets, which will appeal to anyone who wants the versatile ability of an agile 4x4 with the cachet of the Land Rover name.

The positioning of LRX could be described as moving subtly from traditional SUV to crossover, with its more car-like appearance and dynamics that are sportier and on-road biased.

But while its character is underlined by excellent agility, handling and performance, the LRX also promises the widest breadth of capability in the class. 

To help achieve this, it has full-time four-wheel drive and Hill Descent Control, as well as a special version of Land Rover’s acclaimed Terrain Response system, to optimise traction on difficult surfaces ranging from icy roads to wet grass, gravel and snow. 

But to reflect LRX's more on-road bias, Terrain Response also gains a new ‘Eco’ mode for lower emission urban driving.

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