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Home arrow Motoring arrow Motoring arrow Majority of female motorists in the UK favour comfort and entertainment features
Majority of female motorists in the UK favour comfort and entertainment features E-mail
Written by Staff Reporter   
Wednesday, 29 October 2008

A RECENT UK survey conducted amongst female drivers on behalf of GM Fleet showed a majority of women would put an in-built satellite navigation device at the top of their wish list when it comes to selecting options for their next car.

The survey asked 1,000 female drivers a number of questions about their choices when specifying vehicles, including their must-have options.

When asked what features they would most like to see on their next vehicle, the top choice for women was a satellite navigation system with 30% of the votes, second was an upgrade to their current music system, with both an iPod or MP3 dock (17%) and the third preference was climate control (15%). 

Other high scoring options were sun roofs, parking sensors and infotainment systems, while surprisingly less than 10% listed environmental credentials or lower fuel consumption as a consideration in the purchase process.

And when asked what was their favourite item in their current car far and away the one thing that lady drivers can’t do without – with 46% of votes, are their stereos. 


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