| Mazda goes concept in SUV terms |
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| Written by Michael Moroney | |
| Thursday, 03 July 2008 | |
![]() The new Mazda Concept SUV which will be unveiled at the Moscow Motor Show in August. Mazda will present a new concept show car at this year’s Moscow Motor Show in August. The concept is a sporty, compact crossover SUV designed especially for the Russian market. The Moscow show car is the latest concept to be developed using the new design direction called Nagare. Nagare, which means “flow” in Japanese, represents a new approach to expressing movement in car design, taking as inspiration the flow patterns of natural elements, such as the wind. The design theme of Mazda’s concept for the 2008 Moscow motor show is crosswinds”. Russia is one of Europe’s fastest-growing markets and is rapidly becoming the region’s largest automobile market. SUVs are particularly popular in Russia, with a segment share of about 20 percent. Mazda’s latest concept car is designed to appeal particularly to younger SUV owners who have a strong sense of style. The Moscow show car, the name of which will be announced in due course, again showcases the depth of creativity within Mazda design. In February 2008, the Mazda Design team received the coveted Grand Prix du Design of the Festival International Automobile in Paris. |
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